ERP vs. CRM vs. PRM: Which One Do You Need?

In today’s fast-paced business environment, the efficiency of your operations, the clarity of your workflows, and the agility of your process management can make or break your success. As companies strive to optimize every facet of their operations, understanding the differences, and the synergies – between Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and…

Read More

Why good Customer Support is Important for Businesses?

WHY IS CUSTOMER SUPPORT ROOK CONNECT’S BEST TOOL? by: Dulce Herbst-Aylesworth We live in an era of mainly online interactions. These interactions between people are mainly through social media, which makes them easy and convenient. But what about interactions between businesses and customers? This kind of online interaction can be very difficult to establish and…

Read More